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Influence Marketing 101

Influence marketing is all about engaging with your customer so they can engage with each other. Here is a primer on Influence marketing

What is Influence marketing 101 __ Brand Dynamics – B2B Influence Marketing strategies for the Social Cloud

The best books or articles i have read to understand Brands, B2B services, Influence Marketing and the Social Web

In no particular order but these titles have heavily  influenced my thinking, this list will be updated regularly as i compile it. Those with stars against them are Seminal reads.

• **Made to Stick. By Chip & Dan Heath
• **The Long tail: Why the future of business is selling less of more. By Chris Anderson
• **Positioning: The battle for your mind. By Al Ries and Jack Trout
• The 22 Immutable laws of Branding. By Al and Laura Ries
• Marketing without advertising by  Michael Phillips, Salli Rasberry
• ** Influence: Science and Practice. By Robert Cialdini
• The emergence of the Relationship economy. By Allen, Deragon, Orem & Smith
• Evaluating Viral Marketing – Isolating the Key criteria By Cruz, Fill 2008
• **Unleashing the Ideavirus.  By Seth Godin
• **The Brand Innovation manifesto. By John Grant
• **The art of the start. By Guy Kawasaki
• Social Influence Marketing. By Shiv Singh
• Essential guide to social media. By Brian Solis
• **Cracking creativity. By Michael Michalko
• Social Networks: Evolution of the Marketing Paradigm. By Tony MacKelworth
• **Marketing to the social web. By Larry Weber
• **The Fundamental Templates of Quality Ads. By Goldenberg, Mazursky, Solomon
• The Dynamics of Viral Marketing. By JURE LESKOVEC
• The new rules of Viral marketing: How word-of-mouse spreads your ideas for free. By David Meerman Scott
• **B2B Brand Management. By Phillip Kotler
• The Six Simple Principles of Viral Marketing. By Ralph F. Wilson
• Social networks that matter: Twitter under the microscope. By Bernardo A. Huberman, Daniel M. Romero and Fang Wu
• The Top 10 Ways that Social Networking will stretch your $$$ during a Recession! By Leverage software
• The Social Web Analytics eBook 2008. By Philip Sheldrake
• Mining Social Networks for Viral Marketing. By Pedro Domingos
• Donʼt Panic! The C&M Online PR and Web Content Handbook. By Roger Warner
• **The tipping point. By Malcom Gladwell
• Bang! —Getting Your Message Heard In A Noisy World. By Linda Kaplan Thaler, Robin Koval and Delia Marshall
• Innovation Diffusion in the New Economy: The tacit component. By Barbara Jones & Bob Miller
• THE EVALUATION OF SOCIAL MEDIA EFFECTS ON MARKETING COMMUNICATIONS: THE UK CONSUMERS’ PERSPECTIVE. By GIEDRIUS IVANAUSKAS
• **The Black swan. By Nassim Taleb
• The secrets of word of mouth marketing. By George Silverman

Not too bad to cover all this in 5 or 6 weeks

Brand Dynamics – Links

http://twitter.com/BrandDynamics

http://www.facebook.com/BrandDynamics

http://twitter.com/Twilightcinema

I recommend this as a quality social web Blog

http://www.velocitypartners.co.uk/our-blog/

Brand Dynamics – Strategic thinking for Brands engaging with the Social Web

Social Web, Social networks and Social computing, these are transformative technologies, processes and communication styles. How does a brand engage in these dynamic spaces? New concepts must come into play when a brand needs to engage with these sets of disruptive systems.

Marketing is changing and to keep up this Brand Dynamics blog will investigate and describe theories and concepts  of engagement into this space. For brands that are coming to terms of what the Social Web will mean for B2B and B2C interaction and how it is beginning to shape Brand entry into socially networked crowds through the computing clouds of Web 4.0

The two economies: The Transactional economy and how 70% of it is actually dependant on the Influence economy.

The three structures of the Influence economy:  The Ideospace, Network Matrix and Actors.

How the Internet is but a projection through the Ideospace.

The difference between Memes and Vemes: The Veme as a virally packaged meme.

Social Foams, Meme spaces, Meme vacuums, Meme affinities and Meme foci.

Cognitive associations, patterns and triggers, these are  the fundamental elements behind the packaging of a cognitive brand space.

The Four Marketing models and Value drivers: Unidirectional, Bidirectional, Hybrid and Omnidirectional

The social web will discard traditional unidirectional message based Disruption marketing methods and be superceded by Influence marketing techniques that are driven by continuous engagement outcomes across the 3 phases of the Value cycle: Value exploration, Value creation, and Value delivery. The Social Web now makes continuous engagement possible for everyone from SME’s to enterprise scale brands

The five properties of Social Networks: Popularity, Epidemiology, Trust models , Links and Constraints

The four dynamics of Social Networks: Hosts, Vemes, Scalars and Transfers

The six types of hosts that can propagate a Veme.

Viral marketing or the better termed, “Social injection and Propagation model” aka Veme Marketing and how this is implemented through a Social Propagation construct.

Defining the Scope of engagement across a continuum along two modes: The Mode of engagement and the Mode of Interaction

PEI: The 3 stage model for Social engagement: Brand Packaging, Social Engagement, Social Interaction that take place across three channels of engagement, The Intrinsic, Extrinsic and External

Veme ignition and Blitzseed through the social propagation construct

Creative ideation techniques that use “Stick & Sell” template validators that drive not only meme space ownership, engagement and interaction strategies across 3 channels but fashion the presentation and persistence of those ideas that are being circulated through the crowd.

http://tiny.cc/MtIpr