Just increasing the awareness wedge in the extrinsic channel by using a technorati validation code 34id6fjxq7
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Just increasing the awareness wedge in the extrinsic channel by using a technorati validation code 34id6fjxq7
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Influence marketing is all about engaging with your customer so they can engage with each other. Here is a primer on Influence marketing
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In no particular order but these titles have heavily influenced my thinking, this list will be updated regularly as i compile it. Those with stars against them are Seminal reads.
Not too bad to cover all this in 5 or 6 weeks
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http://twitter.com/BrandDynamics
http://www.facebook.com/BrandDynamics
http://twitter.com/Twilightcinema
I recommend this as a quality social web Blog
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Social Web, Social networks and Social computing, these are transformative technologies, processes and communication styles. How does a brand engage in these dynamic spaces? New concepts must come into play when a brand needs to engage with these sets of disruptive systems.
Marketing is changing and to keep up this Brand Dynamics blog will investigate and describe theories and concepts of engagement into this space. For brands that are coming to terms of what the Social Web will mean for B2B and B2C interaction and how it is beginning to shape Brand entry into socially networked crowds through the computing clouds of Web 4.0
The two economies: The Transactional economy and how 70% of it is actually dependant on the Influence economy.
The three structures of the Influence economy: The Ideospace, Network Matrix and Actors.
How the Internet is but a projection through the Ideospace.
The difference between Memes and Vemes: The Veme as a virally packaged meme.
Social Foams, Meme spaces, Meme vacuums, Meme affinities and Meme foci.
Cognitive associations, patterns and triggers, these are the fundamental elements behind the packaging of a cognitive brand space.
The Four Marketing models and Value drivers: Unidirectional, Bidirectional, Hybrid and Omnidirectional
The social web will discard traditional unidirectional message based Disruption marketing methods and be superceded by Influence marketing techniques that are driven by continuous engagement outcomes across the 3 phases of the Value cycle: Value exploration, Value creation, and Value delivery. The Social Web now makes continuous engagement possible for everyone from SME’s to enterprise scale brands
The five properties of Social Networks: Popularity, Epidemiology, Trust models , Links and Constraints
The four dynamics of Social Networks: Hosts, Vemes, Scalars and Transfers
The six types of hosts that can propagate a Veme.
Viral marketing or the better termed, “Social injection and Propagation model” aka Veme Marketing and how this is implemented through a Social Propagation construct.
Defining the Scope of engagement across a continuum along two modes: The Mode of engagement and the Mode of Interaction
PEI: The 3 stage model for Social engagement: Brand Packaging, Social Engagement, Social Interaction that take place across three channels of engagement, The Intrinsic, Extrinsic and External
Veme ignition and Blitzseed through the social propagation construct
Creative ideation techniques that use “Stick & Sell” template validators that drive not only meme space ownership, engagement and interaction strategies across 3 channels but fashion the presentation and persistence of those ideas that are being circulated through the crowd.
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