National economic models

27 07 2010

National Economic Models Explained.

SOCIALISM
You have 2 cows.
You give one to your neighbour.

COMMUNISM
You have 2 cows.
The State takes both and gives you some milk.

FASCISM
You have 2 cows.
The State takes both and sells you some milk.

NAZISM
You have 2 cows.
The State takes both and shoots you.

AN AMERICAN CORPORATION
You have two cows.
You sell one, and force the other to produce the milk of four cows.
Later, you hire a consultant to analyze why the cow has dropped dead.

A FRENCH CORPORATION
You have two cows.
You go on strike, organize a riot, and block the roads, because you want three cows.

A JAPANESE CORPORATION
You have two cows.
You redesign them so they are one-tenth the size of an ordinary cow and produce twenty times the milk. You then create a clever cow cartoon image called ‘Cowkimon’ and market it worldwide.

A GERMAN CORPORATION
You have two cows.
You re-engineer them so they live for 100 years, eat once a month,and milk themselves.

AN ITALIAN CORPORATION
You have two cows, but you don’t know where they are.
You decide to have lunch.

A SWISS CORPORATION
You have 5000 cows. None of them belong to you.
You charge the owners for storing them.

A BRITISH CORPORATION
You have two cows.
Both are mad.

AN AUSTRALIAN CORPORATION
You have two cows.
Business seems pretty good.
You close the office and go for a few beers to celebrate.

A NEW ZEALAND CORPORATION
You have two cows.
The one on the left looks very attractive.





Brand Dynamics Website

24 07 2010

After a long gestation Brand Dynamics website is up and running at www.brand-dynamics.co.nz. Brand Dynamics is a digital marketing consulting business that looks at digital marketing strategy and digital marketing tactics. Brand Dynamics is based in Christchurch New Zealand. The principles have experience across the UK, Australia and New Zealand and offer some unique and innovative digital marketing solutions for business.

Now that we have the Brand Dynamics website up we will be conducting a visibility campaign around it to drive awareness and engagement. We will be using 4 tactics to drive visibility.

Veme content
SEO Search engine optimisation
SLO Social link optimisation
SMO Social media optimisation

Our goal is to be no.1 in google ranking for the Keywords:
Digital Marketing Christchurch
Digital Marketing New Zealand
Digital Marketing Christchurch New Zealand

as we are no.4 already after the first run of the google indexer prior to any optimisation, it shouldn’t take us too long to hit number 1 in New Zealand for our chosen “meme” categorical position.





Influence Marketing 101

21 06 2009

Influence marketing is all about engaging with your customer so they can engage with each other. Here is a primer on Influence marketing

What is Influence marketing 101 __ Brand Dynamics – B2B Influence Marketing strategies for the Social Cloud





The best books or articles i have read to understand Brands, B2B services, Influence Marketing and the Social Web

9 06 2009

In no particular order but these titles have heavily  influenced my thinking, this list will be updated regularly as i compile it. Those with stars against them are Seminal reads.

  • **Made to Stick. By Chip & Dan Heath
  • **The Long tail: Why the future of business is selling less of more. By Chris Anderson
  • **Positioning: The battle for your mind. By Al Ries and Jack Trout
  • The 22 Immutable laws of Branding. By Al and Laura Ries
  • Marketing without advertising by  Michael Phillips, Salli Rasberry
  • ** Influence: Science and Practice. By Robert Cialdini
  • The emergence of the Relationship economy. By Allen, Deragon, Orem & Smith
  • Evaluating Viral Marketing – Isolating the Key criteria By Cruz, Fill 2008
  • **Unleashing the Ideavirus.  By Seth Godin
  • **The Brand Innovation manifesto. By John Grant
  • **The art of the start. By Guy Kawasaki
  • Social Influence Marketing. By Shiv Singh
  • Essential guide to social media. By Brian Solis
  • **Cracking creativity. By Michael Michalko
  • Social Networks: Evolution of the Marketing Paradigm. By Tony MacKelworth
  • **Marketing to the social web. By Larry Weber
  • **The Fundamental Templates of Quality Ads. By Goldenberg, Mazursky, Solomon
  • The Dynamics of Viral Marketing. By JURE LESKOVEC
  • The new rules of Viral marketing: How word-of-mouse spreads your ideas for free. By David Meerman Scott
  • **B2B Brand Management. By Phillip Kotler
  • The Six Simple Principles of Viral Marketing. By Ralph F. Wilson
  • Social networks that matter: Twitter under the microscope. By Bernardo A. Huberman, Daniel M. Romero and Fang Wu
  • The Top 10 Ways that Social Networking will stretch your $$$ during a Recession! By Leverage software
  • The Social Web Analytics eBook 2008. By Philip Sheldrake
  • Mining Social Networks for Viral Marketing. By Pedro Domingos
  • Donʼt Panic! The C&M Online PR and Web Content Handbook. By Roger Warner
  • **The tipping point. By Malcom Gladwell
  • Bang! —Getting Your Message Heard In A Noisy World. By Linda Kaplan Thaler, Robin Koval and Delia Marshall
  • Innovation Diffusion in the New Economy: The tacit component. By Barbara Jones & Bob Miller
  • THE EVALUATION OF SOCIAL MEDIA EFFECTS ON MARKETING COMMUNICATIONS: THE UK CONSUMERS’ PERSPECTIVE. By GIEDRIUS IVANAUSKAS
  • **The Black swan. By Nassim Taleb
  • The secrets of word of mouth marketing. By George Silverman

Not too bad to cover all this in 5 or 6 weeks :-)





Brand Dynamics – Links

8 06 2009

Our main website: www.brand-dynamics.co.nz

http://twitter.com/BrandDynamics

http://www.facebook.com/BrandDynamics

http://twitter.com/Twilightcinema








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